Customer
Perceived Value is the difference between the benefits the customer gets and
the costs he or she assumes for different choices.
Total Customer Value – The satisfaction that a customer gets on the purchase decision
of a product is called as the Total Customer Value i.e. the benefit a customer
gets out of the purchase. The various factors that constitute total customer value -
Image Value - Post It is a product of 3M and 3M is a market leader. A person projects a responsible outlook while using Post It.
Service Value - There is no particular service required for Post It. It delivers directly to the consumer.
Product Value - The product in itself delivers a lot of value. It caters to various uses such as - useful in meeting, used as a bookmark for keeping quotes, used to keep notes of meetings and important information in offices, useful in homes to keep thing organised, can be used on calendars as well.
Total Customer Cost - Total customer cost refers to the benefit a customer gets for the payment he makes for a product or a service. Here, the customer will see if there money is well spent on the particular product. Total customer cost is the cost spent on the following entities -
Monetary Cost - (Price of the product) A user gets around 100 sheets for just 60 rupees in case of a very simple basic post it product.
Time Spent - (Time consumed to buy a product) the time spent in making it to the closest retail outlet - Kirana, a stationary shop or a Mart. Also the consumer would need to buy the product on a regular basis as it gets over with usage.
Energy Cost - (Energy spent to buy the product) The energy spent in walking or the fuel spent in walking to buy the product.
Image Value - Post It is a product of 3M and 3M is a market leader. A person projects a responsible outlook while using Post It.
Service Value - There is no particular service required for Post It. It delivers directly to the consumer.
Product Value - The product in itself delivers a lot of value. It caters to various uses such as - useful in meeting, used as a bookmark for keeping quotes, used to keep notes of meetings and important information in offices, useful in homes to keep thing organised, can be used on calendars as well.
Total Customer Cost - Total customer cost refers to the benefit a customer gets for the payment he makes for a product or a service. Here, the customer will see if there money is well spent on the particular product. Total customer cost is the cost spent on the following entities -
Monetary Cost - (Price of the product) A user gets around 100 sheets for just 60 rupees in case of a very simple basic post it product.
Time Spent - (Time consumed to buy a product) the time spent in making it to the closest retail outlet - Kirana, a stationary shop or a Mart. Also the consumer would need to buy the product on a regular basis as it gets over with usage.
Energy Cost - (Energy spent to buy the product) The energy spent in walking or the fuel spent in walking to buy the product.
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