Who
all buy this item?
1.
Offices
2.
Homes
3.
Educational Sectors
4.
Designers and Artists.
What
problem will this product solve?
1.
Useful in meetings.
2.
Used as a bookmark and for keeping quotes.
3.
Used to keep notes of meetings and important
information in offices.
4.
Useful in homes to keep things organised.
5.
Can be used on calendars.
What
attributes are important and why?
1. Inexpensive
Product – The price per piece can be as low as Rs.20.
2. Inexpensive
to ship – Cost isn’t a major factor when it comes to shipping.
3. Imprint
Capabilities – Several options with full colour imprints.
4. Usefulness
– It is an item that can be used on a daily basis.
5. It
is a non sticky paper and leaves no mark after it is removed.
6. Can
be put up anywhere irrespective of the surface.
If
this decision is first time, how will it go and if it is again, how will it go?
The decision
making for the first time for a customer would go as follows –
1. Need - A need for a product that would
serve as a reminder or the requirement of a product that can be useful in
recalling a particular thought.
2. Information Search – The customer would enter into an
active information search and Post It being a product mainly used in offices
and homes, the person would consult his family, friends and become aware about
it through commercials.
3. Evaluation Of Alternatives – Alternative could be the
traditional way of writing something on a piece of paper or it can also be in
the form of technology.
4. Purchase Decision – The purchase decision would be
based on the brand a consumer is buying, the quantity required and the payment
method or the amount it costs. 3M is a trusted brand in stationary and one gets
a lot of sticky notes for a minimal price.
The decision of buying it again would be entirely based on the experience
one has had with Post It and the value it served despite having other
alternatives such as technology or a normal paper.
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