Buying decision making process

Who all buy this item?

1.     Offices

2.     Homes

3.     Educational Sectors

4.     Designers and Artists.

What problem will this product solve?

1.     Useful in meetings.

2.     Used as a bookmark and for keeping quotes.

3.     Used to keep notes of meetings and important information in offices.

4.     Useful in homes to keep things organised.

5.     Can be used on calendars.

What attributes are important and why?

1.     Inexpensive Product – The price per piece can be as low as Rs.20.

2.     Inexpensive to ship – Cost isn’t a major factor when it comes to shipping.

3.     Imprint Capabilities – Several options with full colour imprints.

4.     Usefulness – It is an item that can be used on a daily basis.

5.     It is a non sticky paper and leaves no mark after it is removed.

6.     Can be put up anywhere irrespective of the surface.

If this decision is first time, how will it go and if it is again, how will it go?

The decision making for the first time for a customer would go as follows –

1.     Need - A need for a product that would serve as a reminder or the requirement of a product that can be useful in recalling a particular thought.

2.     Information Search – The customer would enter into an active information search and Post It being a product mainly used in offices and homes, the person would consult his family, friends and become aware about it through commercials.

3.     Evaluation Of Alternatives – Alternative could be the traditional way of writing something on a piece of paper or it can also be in the form of technology.

4.     Purchase Decision – The purchase decision would be based on the brand a consumer is buying, the quantity required and the payment method or the amount it costs. 3M is a trusted brand in stationary and one gets a lot of sticky notes for a minimal price.

The decision of buying it again would be entirely based on the experience one has had with Post It and the value it served despite having other alternatives such as technology or a normal paper.

Customer value and benefits

Customer Perceived Value is the difference between the benefits the customer gets and the costs he or she assumes for different choices.

Total Customer Value – The satisfaction that a customer gets on the purchase decision of a product is called as the Total Customer Value i.e. the benefit a customer gets out of the purchase. The various factors that constitute total customer value - 
Image Value - Post It is a product of 3M and 3M is a market leader. A person projects a responsible outlook while using Post It. 
Service Value - There is no particular service required for Post It. It delivers directly to the consumer.
Product Value - The product in itself delivers a lot of value. It caters to various uses such as - useful in meeting, used as a bookmark for keeping quotes, used to keep notes of meetings and important information in offices, useful in homes to keep thing organised, can be used on calendars as well.

Total Customer Cost - Total customer cost refers to the benefit a customer gets for the payment he makes for a product or a service. Here, the customer will see if there money is well spent on the particular product. Total customer cost is the cost spent on the following entities - 
Monetary Cost - (Price of the product) A user gets around 100 sheets for just 60 rupees in case of a very simple basic post it product.
Time Spent - (Time consumed to buy a product) the time spent in making it to the closest retail outlet - Kirana, a stationary shop or a Mart. Also the consumer would need to buy the product on a regular basis as it gets over with usage.
Energy Cost - (Energy spent to buy the product) The energy spent in walking or the fuel spent in walking to buy the product.

Introduction

A Post It or Sticky Note is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces. A unique low tack pressure sensitive adhesive that allows notes to be easily attached, removed, and reposted elsewhere without leaving residue. Originally it came in small yellow squares, Post It notes and related products are now available in a wide range of colors, shapes and sizes.