Pricing

According to American Marketing Association, Pricing is the marketing lever with the most immediate and direct business impact. Pricing is sometimes considered in isolation from the rest of marketing. The formal ratio that indicates the quantity of money goods or services needed to acquire a given quantity of goods or services. 3M's pricing strategy for its Post It was as follows -

1. Charge a price that would give a reasonable bookstore price to students and an acceptable profit to distributors and 3M.
2. Set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.

The total market for Post Its, consumer and office products was valued at $164.4 billion in 2009 and $169.8 billion in 2010. It increased to steadily to an estimated $183.5 billion in 2013.

The products are priced according to the lot size, category, and logistic charges.